Outdoor advertising can’t be turned off. There’s no fast-forward button, no premium ad-free package, and no blockers to turn them off. Outdoor advertising is always about broadcasting your message to the masses and building awareness.
Outdoor advertising can be very cost-effective if you are looking at creating brand awareness and brand building. The Cost-effectiveness of outdoor advertising is dependent on the visibility to a larger number of people.
- Reach a different audience
Targeted outdoor advertising campaigns can be highly effective at getting in front of customers from all walks of life. While Outdoor excels at exposure across mainstream audiences, it can also be effective at reaching difficult audiences because of its huge national coverage and to reach large numbers of people with huge impact.
Outdoor can find your customers at the right time, on the high street, on the road, or at the point of purchase. As part of the fabric of everyday life Outdoor advertising can be used to reach customers at key influential decision-making times.
As part of a varied media mix, Outdoor can deliver repeated impacts to consumers consistently over time to magnify ROI. Building awareness in this way can generate a halo effect for other channels, helping to reduce customer acquisition costs.
Making your brand stand out is a genuine challenge, and designs are key. There is a design out there for every brand from digital screens and of course car advertising. Clever cars design, messaging and choice of designs posting can turn a campaign into an attention-grabbing headline that delivers fantastic results.